Marketing in 2025 isn’t about following every trend blindly—it’s about blending authenticity, smart technology, and meaningful engagement. Learn how small businesses can stand out this year with short-form video, community building, and approachable marketing strategies.

Struggling with social media engagement? Learn how small adjustments in posting, engagement, audience targeting, and SEO can turn your social media from flat to fresh.

Feeling like your brand is lost in a crowded online marketplace? You’re not alone.

Every great brand has a story, but not every story gets heard. Here’s how to turn your message into something meaningful, memorable, and full of zest.

Our favorite lemon loaf recipe we’ve ever found! Plus a metaphor for creativity, process, and balance. Because a little zest makes everything better.

When life gives you brands, make strategy. Here’s the story behind 22 Lemons and our mission to help businesses communicate with clarity and heart.

The magic happens where creativity and strategy meet. Here’s how to find that sweet spot and make your marketing feel both intentional and inspired.

We live in a world full of noise, but meaning cuts through. Here’s why authenticity and heart are your brand’s most powerful marketing tools.

Social media should be fun — not exhausting. Here’s our zesty approach to staying creative, consistent, and burnout-free.