Zesty Socials, Zero Burnout
Social media should be FUN — not exhausting.
But between trends, algorithms, and endless content calendars, it’s easy to lose your spark. That’s why at 22 Lemons, we believe in a zesty, sustainable approach to social media: one built on creativity, strategy, and self-care.
Here’s how to keep your socials fresh, without the burnout:
1. Batch your brilliance.
Set aside one day a month for brainstorming and planning. Map out themes, photos, and captions. THEN, when you have all of your beautiful ideas, schedule ahead. Future You will thank you.
2. Focus on connection, not perfection!
You don’t need to post every day. You don’t need to jump on every viral trend. You just need to show up consistently and authentically. People connect with people, not polished perfection.
3. Measure what matters.
More followers don’t always mean more impact. Track engagement, reach, and how people respond because that’s where you’ll find your real wins. Find the measurement you want to use to define succes on social and stick with it.
Fresh, consistent, and human. That’s the 22 Lemons way to keep your socials zesty (and your sanity intact).
