The Lemon Drop Guide to Year-End Marketing
As the year winds down, most businesses are thinking about holiday sales, wrapping up projects, and that glorious stretch when “out of office” is basically universal.
But the end of the year is also the most powerful time to reset your marketing foundation.
Here’s your Lemon Drop Guide to finishing the year strong:
1. Review your metrics (the useful ones)
Look at:
Traffic
Engagement
Lead quality
Brand awareness
Conversion trends
Focus on what tells the real story, not vanity numbers.
2. Do a quick brand audit
Ask:
Does my messaging still reflect my offer?
Does my voice feel consistent?
Are my visuals helping or hurting?
What questions did customers ask most?
3. Choose your core marketing goals for next year
Not 10 goals. Not 7. Three.
4. Plan your content categories
Educational, inspirational, promotional, behind-the-scenes, lifestyle. Decide the balance you want for the new year.
5. Prep your next 90 days
January is not the time to start planning. January is the time to execute the plan you made in December.
A good year-end strategy sets you up for a refreshingly productive start to 2026.
So cheers to you as you raise a glass (perhaps a lemon-y beverage?) to what the new year will bring us!
