Squeeze the Most from Your Message
Every brand has a story to tell, but not every story gets heard. The difference? Clarity, heart, and a little zest.
At 22 Lemons Communications, we believe your message should feel as good as it sounds. It’s not just what you say, it’s how you make people feel when you say it. And when your message comes from a place of authenticity and purpose, people notice.
So how do you squeeze the most out of your message?
1. Start with your “why.”
Before diving into design or copy, pause and ask: Why are we saying this? Who do we want to reach? Great communication starts with intention — not just information.
2. Find your flavor.
Your brand voice is your personality in words. Are you playful and bright? Calm and confident? Sophisticated with a splash of humor? Knowing your tone helps everything you create feel cohesive and that ranges from social captions through to your website copy.
3. Simplify the squeeze.
The best messaging feels effortless, not over-squeezed. Cut the jargon. Talk like a human. Your audience wants to connect with you, not a marketing manual.
4. Refresh often.
Even the best lemonade gets flat if it sits too long. Check in regularly on your brand message. Does it still reflect your goals? Your audience? The world around you? Staying fresh keeps your brand relevant and real.
Your message isn’t just marketing. It’s your bridge to connection, trust, and growth.
Let’s make it bright, bold, and beautifully you.
