The Sweet Spot of Strategy
Strategy and creativity are often treated like opposites. One is categorized as analytical while the other is considered emotional. But here’s the truth: the magic happens where they meet.
At 22 Lemons, we call that space the sweet spot of strategy.
It’s where a brilliant idea meets a clear plan. Where color palettes have purpose, and captions carry meaning. It’s that runner’s high that marketers are chasing because that space in-between provides for some of the most thoughtful, intentional, and creative idea generating.
Never hit your marketing runner’s high? Desperate to discover what you’re missing?
Here’s how to find that sweet spot:
Listen first. Understand your audience. Not just their demographics, but their desires, frustrations, and values. You need to know the people you’re marketing to more intimately than numbers on a dashboard.
Map the message. Once you know the “who,” the “how” becomes easier. Strategy gives creativity direction. Write, journal, take notes - whatever helps you sort through your ideas as they flood in!
Add the zest. Inject heart. Surprise. Humanity. It’s what turns a plan into a story people remember. Always lean on a strong human connection and a solid story.
Your strategy should never feel stiff. It should feel like a natural rhythm while remaining thoughtful, intentional, and of course…a little bit playful!
