Our Top FREQUENTLY ASKED QUESTIONS

  • Great question! I really wanted to find a way to link my business back to my family. My son’s birth year is 2022 and he’s the 22nd great-grandson on my mother’s side so my grandmother calls him “22”. I also have twin brothers so the twin 2’s allowed me to call back to them as well.

    As for the lemons side of “22 Lemons”, Lemons symbolize freshness, positivity, optimism, and new beginnings. However, lemons are a symbol of bittersweetness, representing life's challenges alongside its joys. I wanted to create a space where people could turn their “when life gives you lemons” situations into positive action!

  • 22 Lemons Communications provides marketing and publishing support for authors who want to connect with readers and grow their careers without feeling overwhelmed by everything that comes with promoting their books. From book launch strategy, author websites, newsletters, and social media to branding, reader engagement, blogs, and ongoing marketing support, we help bring all the pieces together with fresh ideas, thoughtful strategy, and a whole lot of heart.

  • We work primarily with authors at all stages of their publishing journey, from indie and traditionally published authors to writers preparing for their first release or managing a growing backlist. We also partner with publishers, book designers, and other publishing professionals who need thoughtful marketing and communications support. Whether you’re building from the beginning or several books into your career, we’ll meet you where you are and help you figure out what comes next.

  • Yes! We offer both one-time projects and ongoing marketing support, because every author needs something a little different. You can bring us in for a focused project like a book launch plan, website refresh, or marketing audit, or keep us in your corner with monthly support for newsletters, blogs, social media, website updates, launches, and more. We’ll help you find the level of support that makes sense for your goals, publishing schedule, and budget.

  • Getting started is easy! Fill out our contact form and tell us a little about you, your books, and where you could use some support. We’ll connect for a complimentary consultation to talk through your goals, upcoming releases, and marketing needs, then recommend the service or package that makes the most sense for you. No pressure, no complicated process. Just a good conversation and some fresh ideas to get things rolling.

  • We’re a little less traditional agency and a lot more creative partner. 22 Lemons understands that marketing a book is different from marketing just about anything else, and every author brings their own voice, readers, budget, and publishing goals to the table. We take the time to learn your books and your brand so the marketing actually feels like you. You’ll get thoughtful strategy, hands-on support, honest conversations, and fresh ideas without a one-size-fits-all approach or a whole lot of marketing jargon.

  • We support social media, but we don’t currently manage or post directly to our authors’ accounts. Instead, we help take the creative heavy lifting off your plate by developing social media strategies and content plans, creating branded graphics, editing short-form videos and reels, and helping you figure out what to post and when. You keep control of your platforms and community, while we help make showing up consistently a whole lot easier.

  • Absolutely! We can help with everything from a few pages that need a fresh squeeze to a full author website rewrite. We also write newsletter copy, welcome emails, automated email sequences, signup pages, reader-focused calls to action, and more. The goal is always to capture your unique author voice while creating clear, engaging copy that helps readers discover your books, stick around, and feel connected to you.

  • That’s completely okay, and actually pretty common! You don’t need to have your entire marketing plan figured out before reaching out. Tell us what you’re working on, what feels overwhelming, or where you’ve been feeling a little stuck, and we’ll help you sort through the possibilities. From there, we can recommend a few practical next steps that make sense for your books, goals, timeline, and budget.

Additional FAQs

What’s It Like to Work with 22 Lemons Communications?

Think of it as having a creative marketing partner in your corner. We take the time to learn about you, your books, your readers, and where you want your author career to go, then build our work around what will actually help you get there. You’ll always know what we’re working on and what comes next, and yes, we’ll probably share a few laughs and a lemon pun or two along the way.

How Long Does a Typical Project Take?

This can vary quite a bit depending on what we’re working on together. A focused marketing refresh or content project may only take a week or two, while an author website, launch strategy, or larger marketing project may take several weeks. Before we begin, we’ll talk through your publishing schedule, deadlines, and deliverables and establish a timeline that works for both of us. No mystery subplot required.

What Is Your Process Like?

Our process is equal parts strategy, storytelling, and collaboration.

Discovery: We start by getting to know you, your books, your readers, your publishing goals, and where you could use a little extra support.

Strategy: We determine what will make the biggest difference and create a plan around your priorities, timeline, and budget.

Creation: This is where the pieces start coming together. Depending on your project, we may write copy, create graphics, edit videos, develop campaigns, plan content, or build out your marketing strategy.

Refinement: You review, we fine-tune, and together we make sure everything sounds like you, supports your books, and feels right for your readers.

How Do You Define Author Brand Voice?

Your author brand voice is the personality readers experience whenever they hear from you outside the pages of your books. It shows up on your website, in newsletters, across social media, in blog posts, and everywhere else you connect with your audience.We help you find a voice that feels natural to you while staying recognizable and consistent for your readers. You shouldn't have to sound like a marketing department to market your books. You should sound like you.

Do You Write the Content or Just Create the Strategy?

Both! Some authors come to us because they want a clear marketing plan they can carry out themselves. Others would much rather hand over some of the writing and creative work. We can help with website copy, newsletters, blogs, social media content, email sequences, book launch campaigns, reader communications, and more. We can provide the strategy, create the content, or combine the two depending on how hands-on you'd like to be.

How Much Do Your Services Cost?

We know author marketing budgets can look very different, especially for indie authors, so we offer several ways to work together. Our focused services and projects start around $150, our three signature marketing packages offer different levels of support, and ongoing monthly retainers start at $250 per month. Larger launches, websites, and customized marketing projects are quoted based on the scope of work.We’ll always be upfront about pricing before we begin and help you find an option that makes sense for your goals and budget. No surprise invoices and no pressure to purchase more support than you actually need. Check out our services and pricing here, or book a complimentary consultation to tell us what you're working on.

Do You Work Outside of Your Local Area?

Absolutely! 22 Lemons works virtually with authors and publishing professionals regardless of where they're located. We use video calls, email, shared documents, and other online tools to keep projects moving, which means great book marketing doesn't require us to be in the same ZIP code.

Do You Offer Design Services Too?

Yes, with a focus on marketing design rather than full-scale book or brand design. We can create social media graphics, promotional materials, branded templates, simple marketing assets, and edit short-form videos or reels to support your books and author platform. For specialized projects such as book covers, custom logos, or complete visual rebrands, we're happy to work alongside your existing designer or help make sure the marketing pieces stay consistent with the brand they've created.

What If I Already Have a Publisher, Publicist, or Marketing Team?

Wonderful! We’re happy to be another set of hands and ideas at the table. 22 Lemons can complement the support you already have by filling marketing gaps, creating content, supporting launches, helping with newsletters and websites, developing reader-focused campaigns, or taking on projects your existing team doesn't have the capacity to handle.

We’re here to collaborate, not compete with the people already helping bring your books into the world.