Our Top FREQUENTLY ASKED QUESTIONS

  • Great question! I really wanted to find a way to link my business back to my family. My son’s birth year is 2022 and he’s the 22nd great-grandson on my mother’s side so my grandmother calls him “22”. I also have twin brothers so the twin 2’s allowed me to call back to them as well.

    As for the lemons side of “22 Lemons”, Lemons symbolize freshness, positivity, optimism, and new beginnings. However, lemons are a symbol of bittersweetness, representing life's challenges alongside its joys. I wanted to create a space where people could turn their “when life gives you lemons” situations into positive action!

  • We help businesses and brands create marketing and communication strategies that connect. That includes brand messaging, social media planning, website and blog content, newsletters, and campaign strategy. Basically, all the words and ideas that help your brand shine.

  • We work with small businesses, entrepreneurs, creative professionals, and organizations that care about building authentic relationships with their audience.

  • Both! We love project-based collaborations (like website launches or rebrands) and long-term partnerships (like monthly content and strategy support).

  • Easy! You book a free discovery call or fill out our contact form. We’ll talk about your goals, needs, and ideas, then recommend a plan that fits.

  • We’re human-first (we might have mentioned that a few times!). We blend strategy and creativity to tell stories that feel real and not robotic. You won’t get fluff-stuff or generic plans; you’ll get thoughtful communication that connects.

  • Yes! We can help you plan, create, and manage content for your social platforms so your brand voice stays consistent and your audience stays engaged.

  • Absolutely. Whether you’re building a site from scratch or refreshing your voice, we’ll craft clear, engaging copy that sounds like you and resonates with your audience.

  • That’s totally okay! Fun fact: most people aren’t! Our discovery process helps uncover what will make the biggest impact for your brand, from content planning to full communication strategy.

Additional FAQs

What’s It Like to Work with 22 lemons communications?

Think of it as creative collaboration with structure. We start with a discovery call to understand your goals, audience, and challenges, then craft a custom plan to help you connect and convert. You’ll always know what’s happening next! And yes, we’ll probably share a few laughs (and maybe a lemon pun or two) along the way.

How Long does a typical project take?

This answer will vary greatly depending on project scope. However, most projects take 2–6 weeks, again…depending on scope and deliverables. A simple messaging refresh moves faster than a full brand strategy or website copy project. We’ll give you a timeline and milestones up front so there are no surprises, just steady progress.

What is your process like?

Our process is equal parts strategy and storytelling.

Discovery: We start by learning about your business, goals, and audience.
Strategy: We craft a clear plan that outlines what to say, where to say it,
and why it matters.
Execution: We create copy, visuals, or campaigns that bring your story to life.
Refinement: You review, we fine-tune, and together we make sure
everything feels authentic and effective.

How do you define brand voice?

Your brand voice is the personality behind every message — how your business sounds when it speaks. At 22 Lemons, we help you define a tone that feels natural, connects with your ideal clients, and sets you apart from the noise. Think of it as finding your brand’s heartbeat (and giving it a megaphone).

Do you write all the content or just create the strategy?

Both! Some clients hire us to develop a full content strategy and messaging framework while others want hands-on help with copywriting, blogs, or newsletters. We can do the strategy, the writing, or a mix of both depending on what your business needs most.

How much do your services cost?

Our pricing is transparent and flexible.
Strategy sessions start around $500,
Content projects can range between $1,000–$3,000,
Ongoing retainers are customized based on deliverables.
Every proposal is tailored to your goals and scope and we’ll always talk through options before you commit. Check out more of our services and pricing here, or book a consultation here.

Do you work outside of your local area?

Yes! 22 Lemons works with clients nationwide and internationally. We collaborate through video calls, shared documents, and project management tools — so distance never gets in the way of great work.

Do you offer design services too?

Yes, but with focus. We provide simple, strategic design like branded templates, visual guidelines, and creative direction for your marketing materials. For larger design projects (like logo development or full rebrands), we collaborate with trusted design partners to ensure everything aligns seamlessly with your messaging.

What if I already have a marketing team?

Perfect! We often partner with internal teams to refine messaging, develop campaigns, or fill content gaps. Think of us as your external communications partner and a strategic extra set of eyes, ears, and ideas.